Brandwatch
The tool was used by the Red Cross in England during the London riots of 2011. Since this is a payment tool, we contacted the provider several times to get a demo or more information, but unfortunately we got no response other than automatic mail telling us that the request was received and later, several automatically generated mail with advertisements for the product. Many of the functions are marked as unsure, because we have not been able to test if the tool actually has the feature.
| About the Tool | |
|---|---|
| Cost | Prices depends on the package |
| Language | English and Norwegian ++ |
| Programming possibilities / open source | Off The Shelf, only the provider makes changes |
| Programming Language | - |
| Owner/ founder | - |
| Former names | None |
| Features | |
|---|---|
| Search field or search term | Query Wizard helps users to create queries without the need to master Boolean. Those who want to track broader topic Queries or specific subsets of brand conversation can use our Query Editor. This gives users the freedom and flexibility to build Queries from scratch using Boolean operators and relevant words/phrases. |
| Language detections | Track 44 different languages |
| Saving data | Historical data dating from 2010 comes as standard to Enterprise subscriptions (possible to get Twitter data from dating back to 2006 but this cost extra). You can choose to export your entire dataset or a single component using Excel, CSV, JPG and PNG. |
| Geolocation | Yes. They use several ways to determine location to ensure its accuracy including: Geo-coordinates, Location text (e.g. Twitter bio), Timezone, Top-level domains (e.g. .co.uk, .ca, .mx, .es) and Geo-IP of the website host |
| Map | Geotagged Maps offer a variety of ways to improve how you interpret and use location data: Sentiment view – Display your mentions with color-coded pins showing each mention as either positive (green), negative (red) or unknown (grey). ‘Spiderified’ cluster view – Click on a cluster to display all the mentions in a ‘spider web’ style view. Useful for when several mentions have occurred in the same place.
Filters – As with most of the components in your dashboard, you can apply several filters to focus on the data you’re interested in. Clickable mentions – All mentions can be viewed individually, showing contextual information about the mention and its author. Savable map views – Save any area of a map you want to analyze regularly for quick access. |
| Alarm | Offers Email alerts (based on sentiment analyzes), signals (find irregularities in the data) |
| Real time | Yes |
| Statistics | Automated reporting. There are three templates to choose from: Snapshot – An overview of your brand or topic Query, including volume history, page type, topics, top mentions and influencers. Twitter Channel – An overview of any Twitter Channel you’re tracking (whether it be your own or that of a competitor’s) including volume history, follower trends, most impactful tweeters and tweets, and top hashtags.
Benchmark – An overview comparing two Queries side-by-side for competitor or campaign benchmarking, including volume history, page type, topics, top mentions and influencers for both Queries. |
| Pictures and videos | Yes, but do not know how they are displayed in the tool. |
| Timeline | Yes |
| Word processing techniques | Sentiment analyzes |
| Publishing in Social media | Can not see that this is a possibility, but says it is possible to customize the tool for customers |
| Collecting data from one or multiple Social Medias | Yes |
| Mobile/tablet | - |
| Dashboard | Traditional dashboard with tabs |
| Visualization | seems to be easy to manage |