The good life
's Transport for London was today accused of 'unethically' advertising 'Turkey Teeth' procedures.
, under control of London's Mayor, has been running advertisements for Istanbul-based dental clinic Dentakay, which offers the 'Hollywood Smile' treatment.
The controversial dental procedure, made popular by stars such as and Love Island's , involves filing down natural teeth to pegs then replacing them with crowns or veneers.
But numerous Britons say they have been left in pain and suffering complications by having the treatment abroad, where it is cheaper.
The resulting trend has been dubbed 'Turkey Teeth', though MailOnline is not aware that Dentakay has received any complaints from patients regarding the work they received and critics of the advertising said it was not an attack on the company, but the concept of encouraging treatment overseas where UK safeguards are not applicable.
UK dentists have previously warned the complications can leave patients with huge medical bills to fix work, with some even refusing to touch patients treated abroad because they do not want to take responsibility for them.
Dentakay's ad, which has run on the Tube and buses, features a photo of a smiling woman with the text: 'If you can't smile back, you should fly to Istanbul.
Book now.'
British dentists slammed TfL for running the advertisements.
Dr MJ Rowland-Warmann, lead clinician for private dental practice Smileworks Liverpool said: 'Ethically, I think it's wrong.'
Transport for London, under control of London's Mayor Sadiq Khan, has been criticised by UK dentists for hosting advertisements urging Britons to head overseas for cosmetic dental x ray price (www.ted.com) treatment
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