Difference between revisions of "SWOT"

Latest revision as of 21:08, 11 February 2023

SWOT stands for Strengths, Weaknesses, Opportunities and Threats. The SWOT analysis is a tool used by management in businesses and organisations in (1) decision-making projects, (2) evaluating a proposition, (3) reviewing a strategy or (4) as one of the analyses in a marketing plan. You will find much information on the Internet on SWOT Analysis.

You can use the SWOT framework to prepare for your own success. It will help you to know your strengths and weaknesses. This allows you to use your strengths and to make sure that your weaknesses do not get in your way when working at success.

Read more about personal SWOT analysis and use the framework available from Mindtools.

• Mindtools website
• The PDF file with the SWOT Framework

The plotting using the framework is the first step. This enables you to take the next step, which is to analyse the results you have come up with and consequently the strategy: What are the steps to take in order to be successful?